MUUOK​

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MUUOK is a Black-owned Swiss brand revolutionising skincare by combining simplicity, naturalness, inclusivity and most importantly efficiency. Born in the East Coast of Africa and handmade in Switzerland, the natural premium skincare brand brings the richness of African ancestral beauty rituals to the European stage leaving everyone asking you “what is your secret”.

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Challenge:
MUUOK sought to establish a strong presence in the European market, with a particular focus on increasing brand visibility and attracting new customers through social media and YouTube.​

Solution:
To address this challenge, Candice PR developed and executed a comprehensive communications strategy aimed at solidifying MUUOK's brand positioning across Europe. The approach included a combination of strategic planning, creative content development, and influencer relations.​

1. Strategic Communications
   Candice PR began by crafting a detailed European Communications Strategy, which included an in-depth competitor analysis and tailored advisory recommendations. This strategy formed the backbone of the campaign, aligning MUUOK’s messaging with market demands and industry trends. Additionally, a YouTube strategy was developed, incorporating global competitor insights and tailored recommendations for maximizing the brand's impact on the platform.

2. Public Relations & Press Coverage
   Candice PR played a key role in securing MUUOK’s media presence. This included writing a compelling press release and securing coverage in a top Spanish publication. For French publications, Candice PR provided expert proofreading for renowned titles like Madame Figaro and Marie-Claire, ensuring that MUUOK’s messaging was accurately conveyed in these influential media.

3. Creative Content & Video Production
   To immerse the public in MUUOK’s brand universe, Candice PR ideated and scripted a teaser video that showcased the essence of MUUOK. This high-quality video was designed to capture the brand’s premium nature and engage potential customers through compelling visuals and storytelling.

4. Influencer Relations
   Understanding the power of influencer marketing, Candice PR advised on the collaboration with DIKAN, a YouTuber whose audience aligned with MUUOK's demographic. This collaboration allowed MUUOK to engage with a targeted group of consumers in an authentic way, building trust and increasing visibility.

5. 360-Degree Approach
   Beyond digital strategies, Candice PR recommended MUUOK attend Beauty Dusseldorf, a prominent in-person event in Germany, to strengthen relationships with European customers and expand the brand's network within the beauty industry.

Results:
By following Candice PR’s comprehensive strategy, MUUOK successfully rebranded itself to better reflect its premium positioning. This included refreshing its product design, website, and overall aesthetic. The brand gained valuable press coverage in both French and Spanish media, while the collaboration with DIKAN helped foster authentic connections with new customers. The high-quality teaser video further solidified MUUOK’s brand identity.

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In addition to digital success, the recommendation to attend Beauty Dusseldorf provided MUUOK with a direct opportunity to engage with European consumers, building deeper connections in the beauty space.

 

Thanks to Candice PR’s tailored, 360-degree approach, MUUOK strengthened its brand positioning, enhanced its credibility, and successfully expanded its visibility in the European market.​​

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