Sisley launches neuroscience backed skincare brand: Neuraé

Sisley, the emblematic French brand launched a brand new brand, a first since Sisley’s launch in 1976. Neuraé, the Ornano’s family new jewel launched recently with a promising concept: neuroscience-infused skincare. Neuraé offers a unique scientific approach to beauty that unveils a path to cultivate healthy skin and inner well-being. What is the promise behind this concept? Why is well-being crucial for this new brand and most importantly how did the public receive Neuraé? These are all the questions that we will be exploring in this article.

Brand messaging and DNA

Neuraé is a neuroscience backed skincare brand focusing on the mind-skin connection. Drawn upon 10 years of research conducted at Sisley Group Laboratories, the scientists identified the three most common expressions—tiredness, sadness, and stress—and analyzed how they impact our skin's appearance. Neuraé’s researchers created formulations with ingredients that can positively impact the skin and mind when experiencing these emotions.

This strong positioning and therefore prominent messaging around neuroscience, emotions and wellbeing makes Neuraé a brand with a powerful DNA and identity. This individuality is a clear advantage, especially when we look at the current blossoming skincare ecosystem. 

Neuraé’s offering

Neuraé advocates for wellbeing skincare. Neuraé’s philosophy centers around the concept of emotional ageing, acknowledging the effects of tiredness, stress, and other emotional factors on the skin’s firmness, radiance, and sensitivity.  Therefore, the products aim to focus on those main points. The range includes serums, creams, and boosters formulated with 95% ingredients of natural origin including organic plants or byproducts, grown using sustainable irrigation methods, and extracted with innovative, more respectful technology. Neuraé's efficacy is based on its N|A3™ Technology. Focused on the connection between skin and emotion, it addresses the emotional toll of time on the skin through an innovative combination of neuro-ingredients, neuro-fragrances and neuro-textures. The brand claims that the results are not only resutls that you can see but also that you can feel.

Candice PR analysis

Neuraé’s biggest strength lies in its brand positioning. As we are in a time in which mental health became a central topic, having a skincare brand that considers it as part of its DNA is quite unique, especially when it is backed by science. This strong stance makes Neuraé a real trendsetter and gives it a strong “Unique Being point”... for now. Indeed, Neuraé is among the first beauty brands to root itself entirely in the connection between skin and emotional health, but it certainly won't be the last. As the scientific understanding of this link continues to grow, we can expect more brands within the skincare landscape to adopt that concept and philosophy. 

Beyond an outstanding brand positioning, the team behind Neuraé’s launch executed an effective PR campaign focused on both industry and mainstream recognition. Features have been secured in the B2B and B2C press in the France, the UK and the US!  Regarding social media, when it comes to boosting its digital presence, on top of media outreach, Neuraé also partnered with influencers such as Tamu McPherson and Zippora Seven to promote the brand on social media.

This combination of strategic brilliance - being an early adopter and trend setter in the neuroscience backed skincare - alongside the Sisley name already gives a strong head start to Neuraé. Now, when it comes to the products, users are already sharing highly positive results and when we take into consideration the fact that the research team has been working on those products for the past 10 years we can not be surprised by those highly positive feedback.

"This new field of research in skin care, inspired by neuroscience, is very promising to work on more efficient cosmetic product and emotional well-being," d’Ornano states "That is why we created Neuraé, and we are just at the beginning of the adventure."

What is the fate of Neuraé? Now is too early to tell. Responding to a need that goes beyond skincare but that focuses on inner wellbeing, Neuraé will without a doubt be able to create an emotional bond with its users. The brand had a strong start, one that inspires sérénité!

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